Services

Go-to-Market marketing strategy

Align your teams, your message, and your motion.

Whether you're launching a new market, clarifying your ICP, or trying to get sales and marketing on the same page, I help define the marketing layer of your GTM strategy so you can scale smarter and faster.

What this includes:

• Internal GTM alignment workshops across marketing, sales, and product

• ICP and buyer journey mapping

• Growth strategy and campaign prioritization

• Competitive and positioning strategy

Fractional leadership & embedded support

Senior expertise without a full-time hire.

Whether you’re hiring your first head of marketing or need someone to step in and lead while the team scales, I offer strategic leadership and hands-on support where it counts most.

What this includes:

• Interim or fractional head of marketing

• Team mentorship and hiring guidance

• Weekly or monthly strategic advisory

• On-call support during campaign sprints or launches

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Revenue marketing & ABM programs

Build demand programs that actually drive pipeline.

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From inbound campaigns to strategic ABM, I help teams create full-funnel programs that generate pipeline and support sales throughout the deal cycle. We'll build campaigns that don’t just attract, they convert.

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What this includes:

• Campaign strategy and execution, from scratch or optimization

• Funnel acceleration programs

• Integrated demand gen and ABM frameworks (1:1, 1:few, 1:many)

• Scalable nurture systems

Custom GTM Projects & Advisory

Build the systems around your biggest go-to-market challenges.

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Whether you’re standing up a partner program, formalizing sales enablement, or tightening your GTM rhythms, I help design strategic marketing and ops systems that support scale, without overwhelming your calendar or tech stack.

What this includes:

• GTM planning frameworks and light operating cadence design

• Sales enablement or partner program infrastructure

• Martech selection support (light-touch guidance)​​​

Growth operations & planning

Make marketing measurable, repeatable, and responsive.

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I bring structure to how your team plans, reports, and learns, with rhythms and systems that support scale. Whether it’s building your first dashboard or fixing your sales handoffs, we’ll make marketing easier to manage and more accountable to revenue.

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What this includes:

• Quarterly planning cadences

• KPI development and dashboard design

• Campaign retros and process optimization

• Marketing–sales handoff workflows

How I work

Every project includes a structured, collaborative process that fits into your world, whether you're using Google Drive, Notion, Slack, Airtable, or something else.

Here’s what comes standard:

• A shared workspace in Google Drive or your preferred tools

• Clear timelines and scoped collaboration from day one

• Loom recaps and async feedback loops to keep things moving

• Transparent next steps when additional support or handoff is needed