JCV Consulting
Drive real revenue with better marketing
The best B2B marketing connects with the right buyers and ties every campaign back to revenue, not just reach or leads.
I help organizations build the marketing side of their go-to-market strategy. From planning and execution to full integration with operations and sales — so they can scale smarter, faster, and with greater consistency.
Meet Jasmine Cortez-Vera
I’m Jasmine Cortez-Vera, a revenue marketer and operator with 15+ years of experience helping B2B companies architect marketing strategies that directly drive pipeline and sales outcomes.
I specialize in demand generation, account-based marketing, and building the operational foundations that make marketing measurable, repeatable, and scalable. I’ve led growth and revenue marketing at high-velocity startups, including Braze and monday.com, where sales is pushing, RevOps is evolving, and marketing needs to deliver, not someday, but now.
Through that experience, I’ve seen what happens when go-to-market teams aren’t aligned: wasted effort, lost revenue, frustrated teams. I knew there was a better way, and that’s the lens I bring to every client partnership.
I work best with:
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Founders and revenue leaders who need marketing to operate like a revenue engine — not a cost center.
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Regional organizations expanding into the U.S. market and building marketing teams for the first time.
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Sales and RevOps leaders looking for tighter GTM alignment and stronger mid-funnel support.
If you’re ready to build marketing that drives revenue — and keeps driving it — I’d love to help.
What I deliver
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Go-to-Market Marketing Strategy: Define and align marketing’s role across the entire GTM motion to generate and influence revenue, not just leads.
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Demand Generation & ABM: Develop and execute programs that build qualified pipeline, accelerate sales opportunities, and expand existing accounts.
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Revenue Marketing Operations: Build the systems, processes, and reporting that make revenue marketing accountable and scalable.
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Fractional Leadership: Step in to provide senior-level marketing expertise when you need guidance, hands-on support, or both.
Ready to build smarter marketing systems?
Book a free call to see how we can simplify your go-to-market operations — and help you scale without the chaos.